Real sports insights + robot swagger
Created a podcast & social series called A.I.thletes where AI versions of your favorite pro athletes and coaches give hot takes on the latest sports stories with real insights, and robot swagger.
Scripts were written to incorporate the athletes natural speaking mannerisms and typical phrasing but also bring in a bit of the A.I. centric language and classic robot condescension. Started pushing the edges of the creative for the personas as the analytics were showing that the audience preferred the more over-the-top visuals and spirited speech. Which is actually kind of fun to lean in to (without being mean). Just some good natured trash talk among robot rivals.
