I had the privilege to be fully immersed in the
strategic rebranding and launch of Assembly.
This was a culmination of a decade long relationship maintained through multiple acquisitions. The brand launch reestablished their agency with a completely new positioning and branding across all media and platforms, including several successful content marketing initiatives (GenZ | Luxe China |Environmental Impact). This multi-faceted campaign required extensive collaboration with cross-functional teams and external partners, showcasing my ability to manage multiple projects simultaneously, gain buy-in, refine strategy, and build awareness with brand stories that captivate and inspire - while also working directly on the brand video editing + production for the launch.
It was a massive launch (and success) with our agency, Proof Creative, creating the lion’s share of materials including: Creating their brand video from storyboard to completion. Designing all print materials from internal communications to new business proposals. Consulting on the development of their website. Designing and producing, digital ads, social graphics, research reports, event signage, award submissions,RFP's, pitch videos and more. Leading all creative for this multi-national brand with over 1,600 employees covering every part of the globe.
The response to the brand build out and launch was overwhelmingly enthusiastic. Garnering widespread praise from the amazing internal team at Assembly as well as from the press.
