Translating technical marketing solutions into a coherent story-driven narrative.
Many times, technical = boring if you aren't on the IT team. And boring leads to "thanks but no thanks" in an RFP pitch environment. That is why the challenge for this project was to create a tutorial style video that explained How It Works, but was also entertaining and would provide context as part of a visual storytelling narrative that would be way more effective than graphs & PowerPoints ever could be.
Collaborated with Catherine to get her fantastic VoiceOver as the perfect accompaniment.
Here is what I used in this project:
- Adobe Premiere Pro for video editing and production.
- Adobe Photoshop for image editing and refinement.
- Adobe Audition for audio editing and refinement.
#video #branding #animation #tutorial #anthem #rfp #pitch #voiceover #audio
